October 3, 2012

TECH-TALK: Facebook gearing up

Facebook has you right where they want you. Spending time in a place where they (and thousands of advertisers) can find you...chatting with friends, in a mellow mood and open to suggestions. I'm sorry, but someone has to say it. Each time the marketing world builds a better trap, we fall for it. Everyone falls for it - consumers and corporations alike. Because you two make such a great team. And money makes the world go round.

Duane Hoffmann / msnbc.com

Our grandparents were so happy to get a television in the house; it was such an exciting time. Having one of them "new-fangled thangs" meant you were part of the upper-middle-leisure class. Sure, you had to watch advertising, but still! Having those moving pictures right inside the home was irresistible. Plus it represented a certain status. Kids ran around bragging that their home had a television, did yours? And so on.

Cut to scene two: A continent of obese viewers who are content to watch hours of the "boob tube" every night, consuming vast amounts of network-fed programming, snacks and as many advertising messages as the industry can cram into our little heads. It's big business.
“The average American is exposed to about 3000 advertising messages a day, and globally corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them.”
This week, as Facebook-founder Zuckerberg continues his relentless pursuit of shareholders, the advertising industry is all abuzz with their new claim:

“Just like in TV, [Facebook users] consume the message, and then when they go to the store, they are more likely to consume your product,” said Brad Smallwood, Facebook’s head of measurement and insights. 

The difference between you and your grandparents is enlightenment. Consider yourself enlightened. With television, we were vastly unaware of our passive role. Now, we enter into it with eyes wide open. Because if you weren't on Facebook (80 million people can't be wrong, right MacDonalds?), none of this would be possible.

2 comments:

  1. Good observation, but it's become so much a part of our lives, I'm not sure we could stop now...

    ReplyDelete
    Replies
    1. And the advertisers are very happy to hear you admit that.

      Delete

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